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Marketing Healthy Foods

By
Erica Phelps,   Ferry Elementary School
Play:
Topics:
Access to Healthy Foods, Student Leadership,  Teamwork
Marketing Healthy Foods

The district food service director approached the Ferry Fuel Up to Play 60 team with two ideas with which she needed assistance. The first idea was finding a way to promote the fact that any student purchasing a school lunch in March could be entered into a drawing for a basketball signed by the varsity team. The second idea was promotion of the 'Eat a Rainbow' fruit and veggie bar for St. Patrick's Day. The FUTP 60 team was challenged to come up with a way to promote both of these events. The team met and discussed options. They concluded that making posters and doing announcements would be most effective.

How did students and adults work together as a team?

The idea was presented by the food service director to the team. The team asked questions, brainstormed, then created posters and read announcements to make it happen.

How do you plan to make this Play last during the school year and beyond?

We have established a good relationship with food service. They now come to us for help promoting healthy choices. We already have another event to assist with April 21. Classrooms will be competing to see which one can eat the most fruits and/or veggies. The FUTP 60 team is in charge of passing out stickers and tabulating results.

What improvements have you seen at your school?

We see more students choosing fruits and/or veggies at both breakfast and lunch. We also see the positive effect of peer-related promotion.