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Fuel Up Fights Hunger

One in six kids in the U.S. faces hunger. That’s 13 million kids not knowing where their next meal will come from. Dairy farmers and the NFL (in partnership with USDA) started Fuel Up to Play 60 a decade ago with the understanding that having enough food – and good, quality food (along with physical activity) – is necessary to perform your best. Which is why we've worked together over the last ten years to get food to the kids who need it most. 

See and read about the impact the NFL and Fuel up to Play 60 are making in the fight against hunger.



Read how FUTP 60 is supporting and helping to activate numerous solutions in schools across the country:


Tracy (Educator, Florida):

Our FUTP 60 ambassadors have set up and monitor our Fuel Up Fridges in every hallway.  Students receive free breakfast and lunch, however we noticed that a lot of food was being wasted.  Unopened milk, cheese, yogurt, and fruit were ending up in the garbage can!


Now, when a student arrives in class, they put unopened items in the small fridge in each hallway.  Our Fuel Up ambassadors monitor the refrigerators each day by checking for cleanliness, temperature, and expiration dates of items. Throughout the day, students are encouraged to stop by the fridge if they are hungry!  That way they can concentrate on school and not a grumbling tummy.  Our kids and teachers love the Fuel Up fridge and we are happy that our students are receiving nutritious snacks throughout the day. 

Jeanine and Jessie (Educators, New York) :

For the past 9 years, we’ve run a successful program due to all the support and incentives Fuel Up to Play 60 provides. We wanted to share how wonderful and beneficial having the Breakfast in the Classroom/Grab n’ Go program has been in our school.  

About 90% of our students qualify for free, or reduced lunch. Although we always served breakfast, not all students can make it to school in time to sit down and eat it in the cafeterias. You see, some of our students arrive slightly later on buses from far away shelters. Having breakfast available to everyone through the Breakfast in the Classroom/Grab n’ Go program takes away any uncomfortable feelings of getting the breakfast for free and allows some time to sit down and eat. Plus, our lateness rate has dropped as well as they look forward to having a meal with friends. We recently received a Fuel Up to Play 60 food cart and beverage bin. It’s amazing! It looks so cool in the hallways and endorses our program here at East. It makes getting the breakfast fun and inviting.  

To give back to our Brentwood community, and local food banks, we hold an annual Soup-er-bowl. Students, faculty and staff place donate cans of soup in the box that represents which NFL team they hope to win the Super Bowl. It’s win-win for our school, community and builds character for our students.  The food is then given to our local food bank and the food pantry at our school.

 Maldonado Thanksgiving Food Drive (AZ)

We encourage you to give back to your community by volunteering at and/or donating to a local food bank.